BPO Services

Outsourcing Market Research to Cogent

2008-04-16T04:38:00.000-07:00

Market research is proving to be an integral part of any business process. It is critical to comprehend one's area of work thoroughly and this can be done by collecting and analyzing information that contributes to a more holistic understanding of consumers, market niches, and marketing programs. Market research aids in providing important information and in guiding business strategy.

Our Market Research Process

Define the problem and research objectives
Develop the research plan
Collect the information
Analyze the information
Present the findings
Make the decision

Our Competencies

Questionnaire Design – Based on study of Research Objectives
Data Collection – Online Programming (CAWI) and CATI
Data Processing and Coding – We use simple tools such as MS Excel or standard Statistical packages such as SPSS and SAS.
Data Analytics – Use all tools mentioned in SPSS
Reporting – Power Point Presentation

Our Market Research Services

Data Collection
Web surveys – design, development and hosting
Telephone surveys
Email surveys
Secondary data collection

Data Analysis

Statistical analysis using standard packages
Cross tabulation
Significance testing
Weighting
Conjoint analysis
Regression & Correlation

Output Presentation

Plotting and charting of tabulated data
Insight generation
Document submission in various formats, ie.. Pdf,
Html, Xml, Word, PowerPoint

Techniques Used

Cross-Tabulation
ANOVA/ANCOVA
Linear Regression
Discriminant Analysis
Non linear Regression
MANOVA/MANCOVA
Conjoint Analysis
Canonical Correlation
CHAID
Neural Nets
SEM
Factor Analysis
Cluster Analysis
Multidimensional Scaling
Association Analysis
Time series Analysis
Markov Chains

Our Unique Value Proposition for Market Research

Scale Economies
In-depth Domain Expertise
Excellent research and analytical skills
Strong process and project implementation

Outsource your Market Research needs to Cogent

Expertise in market research enables us to be a complete end-to-end solution provider for all research needs. We offer a wide range of analysis services and presentation of the same as a complete report, that can be used by top level executives. Global quality output at reasonable prices is what we deliver.

Provide detailed analysis or answers to quick turnaround queries based on extensive secondary research to various technology/market related questions.
Literature review services that comprise extensive usage of offline and online databases using patented web search methodologies.
Offer CATI & CAWI services for a wide range of consumer and industrial surveys.
Based on the data captured using CATI and CAWI generate relevant data output formats and perform analysis using a wide range of statistical tools and techniques.
We specialize in the creation & maintenance of technical, scientific and business database / Indexes, directories, mailing addresses, customer lists, library cards & indexes and catalogs.
Data is obtained primarily through our extensive secondary research methodology as per your requirements. We also offer a regular updating service.
We also offer an option of verifying the data through primary contacts by way of our dedicated call center facility. This ensures an accuracy level of the highest order.

Your Benefits

Cost savings as high as 40-45%
World class quality deliverables, consistently submitted in strict adherence to time deadlines
Access to high-quality research and analytical skill sets – as and when you need them

website: http://www.cogenteservices.com

Outbound Call Center Services

2008-04-16T04:33:00.000-07:00

Intensive research and analytics is the forte of Cogent. With three years of experience in the outsourcing industry, we at Cogent understand the needs of international customers and deliver to high quality and efficiency criteria. Creating value for you through high-quality research with the opportunity to save 40-45% in costs , shorter design-to-market lead times, expert analysis of competition, markets, products and services. We use the latest methodologies and offer a wide spectrum of services from market research and to financial research and web research.

Outbound Call Center

From lead generation and product sales to database enhancement and management, Cogent's outbound call centers have been developed to handle all of your outbound telemarketing needs.

In today's ever-changing world, you need an outbound call center partner who is equipped to provide you with the expertise, the personnel and the facilities to handle your most important outbound call center projects. As the leader in outbound, live operator direct marketing services, West is uniquely situated to provide you with the most cost-effective and productive outbound call center solutions.

Outbound Call Center Expertise

Our extensive experience in the outbound call center industry, along with our technological solutions, quality assurance programs, and commitment to customer service excellence has helped many well-known corporations achieve maximum results from their direct marketing efforts through the use of our outbound call center approach.

Outbound Call Center Personnel

We recruit and hire the most qualified individuals, and then further train them to excel in our highly attentive outbound call center service environment. Our well-developed, thorough procedures ensure that the individuals on your outbound call center team are prepared and accountable for the success of your program.

Outbound Call Center Facilities

The integrated call management systems our outbound call center facilities use, systematically call consumers and transfer successful connections to a designated marketing representative (MR) who is dedicated and has been trained for the specific client application. As a call is presented to the MR, the consumer's name, address, and other available information are simultaneously presented on the MR's workstation along with a client's customized script.

Outbound Call Center Results

Monitoring the results your outbound call center provides is an important aspect in selecting the outbound call center most capable of handling your needs. Our software systems permit you to immediately access online program results and shadow-monitor the performance of all your designated agents from a remote location. We will report information captured, summary results and more detailed statistical analyses in standardized reports or in a customized format specifically for you.

website: http://www.cogenteservices.com

BPO: Inbound Services

2008-04-16T04:28:00.000-07:00

Inbound Call Center

Cogent offers fully integrated and dedicated inbound call center solutions to assist our clients acquire more customers, reduce operating expenses and increase revenue.

Cogent's Dedicated Inbound Call Center Services group utilizes a dedicated team of live operators, account representatives and program managers. These professionals process calls and integrate Interactive Voice Response (IVR) and/or Internet services to sell additional products and offer services on your behalf in a dedicated environment. We can also integrate Customer Care services into your inbound call center solutions that enable you to predict customer behavior and take action, while your customers are still on the line.

With many years of experience in inbound call center solutions, Cogent has a unique combination of functional expertise, industry knowledge, contact center technology and program management flexibility to customize a program that will meet your specific needs.

Cogent Inbound Call Center Solutions comprises of:

Full integration of services delivers cost-effective inbound call center solutions
Sophisticated data-capture capabilities
Consolidated reporting to help you analyze your acquisition efforts
Operationally-excellent processes ensure your customers' requests are handled efficiently
Increased service levels and conversion rates to improve revenues
Dedicated staff with experience in selling products in your industry

Our strategic call center inbound service can serve to build a long-term competitive strategy for your organization which will help you to always stay ahead of the competition and help you to attain your business objectives.

Your benefits

Faster ramp-up, launch, and roll-out of new campaigns
Experience with programs similar to yours
Market testing capabilities
Remote call monitoring
Rapid response to market conditions
Skilled, professional, customer support and technical service
representatives
Account management expertise
Enhanced reporting capabilities
Improved market coverage

website: http://www.cogenteservices.com